A four-piece indie rock band negotiated a sync offer on their own terms — because they never signed their masters away.
The challenge
A self-released live album that needed global streaming presence and a clean rights chain before a TV sync inquiry arrived.
The Harbor Lines recorded Echoes of Us live off the floor, self-funded, self-produced. When a TV placement team came calling, the band didn't need to untangle old contracts — they owned the work outright.
EFOTUNE's rights-first distribution meant every store delivery came with clear metadata, split sheets on file, and no hidden clauses transferring ownership.
The sync deal closed in weeks, not months. Revenue split four ways, exactly as the band agreed in the garage where the songs were born.
What EFOTUNE delivered
- Rights-first distribution with no master transfer clauses
- Split sheets and metadata registered for all four band members
- Sync-ready chain-of-title documentation on file
The outcome
The band closed a $48K TV sync deal in weeks — licensing directly because they never signed their masters away.
“Ownership isn't a slogan on a landing page — it's the reason we could say yes on our own schedule.”
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