An ambient-electronic duo turned a bedroom demo into a chart-ready release across 150+ stores — without giving up a single right.
The challenge
A finished ambient-electronic album with no label backing and no clear path to 150+ global stores.
When Vortex & The Static Choir finished Of Earth, the record lived on a hard drive and a hope. No label meetings, no advance, just twelve tracks built from field recordings, analog synths, and late-night voice memos.
EFOTUNE stepped in as distribution partner, not gatekeeper. Within 72 hours the album was queued for Spotify, Apple Music, Amazon, Tidal, Deezer, and dozens of regional platforms artists rarely reach alone.
Release week became a case study in calm momentum: playlist pitches went out, pre-save links converted, and the lead single climbed indie electronic charts in three countries while the band kept 100% ownership of masters and publishing.
What EFOTUNE delivered
- Global distribution to 150+ digital stores and streaming platforms
- Metadata cleanup, ISRC assignment, and artwork formatting
- Pre-save setup and editorial playlist pitching for the lead single
The outcome
Of Earth charted on indie electronic lists in three countries during release week — with the band retaining 100% of masters and publishing.
“We expected bureaucracy. Instead we got a dashboard, a timeline, and people who actually answered emails.”
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